Say it clearly. Get it done.

We help decision-makers to shape the conversations that move business forward.

Our services

BRAND NARRATIVE

We help you understand your business better and explain it more clearly.

We define your value proposition and shape key messages that make sense to the people who matter: clients, partners, investors, and your team.

CUSTOMER RESEARCH

We help you understand your customers to improve their experience.

We talk to real people about their needs and study how they interact with your business, uncovering insights that guide decisions across teams.

COMPANY-WIDE MESSAGING

We make everyday information clearer and useful.

We work on the documents and messages that shape daily work. We help teams stay aligned and ensure clients get clear, relevant information at every step.

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How we do it

We’re business-savvy

We think like consultants and work like designers. We don’t just give advice: we build practical solutions grounded in real business needs, informed by research, and tested in practice.

We’re systems thinkers

Most communication issues start somewhere deeper. We look at how information flows (or gets stuck), how decisions are made, and how people interact. Then we design for that bigger picture.

We’re resource-agnostic

As long as they’re evidence-based, we don’t favor any tool or method over others. The diagnosis informs the goal, which informs the process, which informs the resource selection.

No staff changes, no outsourcing

You work directly with two senior consultants from day one. No junior handoffs, no mystery freelancers, no surprises. We’re the ones you’ll talk to, and the ones doing the work. 

When to call us

  • You’ve hired the agency, launched the campaign, and you’re still not sure if people get what you do.
  • Your value proposition isn’t landing—internally or externally—and you’re not sure how to fix it.
  • Customers or employees are confused, frustrated, or disengaged by the way your business communicates.
  • You’re growing, pivoting, or restructuring, and need to align messaging, processes, and people.
  • You have something important to say, but don’t know how or where to start.

About us

We help decision-makers who know that clear communication moves business forward.

We’ve been doing this since “design thinking” was just thinking, and approvals came back by fax. With 20+ years in organizations—and over a decade designing together—we’ve seen what works, what doesn’t, and what never made sense to begin with.

We make decisions based on evidence. No wishful thinking. No shiny objects.

We collaborate remotely, in English and Spanish.

Sonia E. Telisz

Brand narrative & experience design

Ignacio A. Basello

Digital strategy & content design

Contact us at info@baszstudio.com

Not sure if we’re the right fit? Let’s have a quick intro call and find out. 

If we’re not the right match, we’ll give you some pointers on what to look for.