Make sense. Make sales.

We help B2B leaders align positioning, brand messaging, and customer experience to drive growth.

Our services

CUSTOMER RESEARCH

Know your customers better to improve their experience

We talk to real people about their needs and study how they interact with your business, uncovering insights that guide decisions across teams.

VALUE PROPOSITION DESIGN

Get clarity on what makes you stand out

We help you design a clear, testable value proposition based on real customer needs, business strengths, and market context.

CUSTOMER EXPERIENCE STRATEGY

Ensure your service delivers on its promise (and goes beyond)

We help you align every touchpoint with your customers’ needs, so your service supports what matters most, every step of the way.

Syngenta logo white
Spotify-logo
Downy-logo
Wynter logo
senpex-logo
Routesnow logo
dealmakerlogo
AP Logistics Group
110Theory
SNI-blanco-fondo-transparente
Delos Logistics logo white
gediflogo

How we do it

We’re business-savvy

We think like consultants and work like designers. We don’t just give advice: we build practical solutions grounded in real business needs, informed by research, and tested in practice.

We’re systems thinkers

Most day-to-day problems start deeper. We look at how information flows (or gets stuck), how decisions are made, and how people interact. Then we design for that bigger picture.

We’re resource-agnostic

As long as they’re evidence-based, we don’t favor any tool or method over others. The diagnosis informs the goal, which informs the process, which informs the resource selection.

No staff changes, no outsourcing

You work directly with two senior consultants from day one. No junior handoffs, no mystery freelancers, no surprises. We’re the ones you’ll talk to, and the ones doing the work. 

When to call us

We’re for you if:

  • You want a thought partner who digs deep and asks questions.
  • You have the time and willingness to collaborate closely.
  • You’re looking for real, lasting change in your business.
  • You value decisions based on evidence and data.

We’re not for you if:

  • You want an agency to handle production, no questions asked.
  • You don’t have the bandwidth to engage in interviews or give feedback.
  • You’re looking for quick fixes or temporary patches.
  • You tend to make decisions based on intuition or gut feeling.

Our work

Screenshot of Downy's site for Brazil.

ContentOps and editing for a multilingual website

Screenshot of HM Cargo slides deck.

Customer research for a healthcare freight forwarder

Plain language editing for a government agency

About us

We’re business designers. We help B2B leaders who know that clear positioning and strong customer relationships move business forward.

We’ve been doing this since “design thinking” was just thinking, and approvals came back by fax. With 20+ years in organizations—and over a decade designing together—we’ve seen what works, what doesn’t, and what never made sense to begin with.

We make decisions based on evidence. No wishful thinking. No shiny objects.

We collaborate remotely, in English and Spanish.

Sonia E. Telisz

Business design & brand experience

Ignacio A. Basello

Business design & marketing strategy